Assertive Recruiting

Sales · Marketing · Creative · Operations · Admin · Logistics

We don't just fill roles.
We build teams.

We place top talent across Sales, Creative, Operations, Logistics, and Admin in the US, Canada, the UK, and Europe. You pay only when we deliver.

94%

Candidate retention at 12 months

3–6 wks

Average time to fill a role

10+

Years of recruitment
specialization

50+

Companies
served

15+

Countries
covered

30/60/90

Day performance
reviews post-hire

3–5 candidates, each with a written brief

Skills, motivations, compensation, and our honest assessment — plus a short video introduction from the candidate, before you meet anyone.

One recruiter, start to finish

No junior hand-offs. The person who takes your brief is the person who fills it.

We don't close the file on day one

Structured 30/60/90-day performance check-ins after placement — KPIs, feedback loops, and fit, all tracked.

See how it works

Who we are

Built for Teams,
by People Who Get It.

Assertive Recruiting is a boutique recruitment firm founded by Alicia Peralta, an entrepreneur with a degree in Psychology who has scaled teams from 5 to 30 across two companies and brings many years of recruitment experience to the firm. We place top talent across Sales, Creative, Operations, Logistics, and Admin in the US, Canada, the UK, and Europe. From Sales Managers and Creative Directors to Operations Leads, Logistics Coordinators, and Executive Assistants, we serve fast-growing startups to established enterprises across multiple industries.

We work on an exclusive basis, meaning we dedicate our full focus and resources to your search. Clients pay a search activation fee to initiate the search and cover job posting and platform expenses, followed by an 18% placement fee based on the candidate's first-year salary, payable only upon a successful hire. Assertive Recruiting combines deep industry knowledge with active headhunting methodology, reaching the passive talent that job boards simply can't access.

Exclusive partnerships: we dedicate 100% of our effort to your search

Search activation fee covers job postings and sourcing platform costs

18% success fee: due only when we deliver the right hire

Founded by Alicia Peralta, a psychologist, entrepreneur, and recruiter who understands people and business

Active headhunting approach: we find the right people, not just applicants

Quality over quantity: every candidate is pre-screened and interview-ready

Trusted by construction companies, SaaS teams, and eCommerce brands to build their revenue teams

Where we work

Placing top talent across
four markets.

We operate where ambitious companies hire, placing talent across Sales, Creative, Operations, Logistics, and Admin in North America and Europe.

🇺🇸

United States

From NYC to SF, placing top talent at US startups, scale-ups, and enterprise brands.

🇨🇦

Canada

Toronto, Vancouver, and remote-first Canadian companies building out their revenue teams.

🇪🇺

Europe

From Zurich to Amsterdam, senior sales and commercial leadership for EMEA-headquartered businesses.

🇬🇧

United Kingdom

London and beyond, placing top talent at UK-based companies and international businesses with EMEA operations.

Who we serve

Built for industries where
great teams matter.

We recruit across Sales, Creative, Operations, Logistics, and Admin, for companies that know their people are their biggest advantage.

View all services
🏪

DTC Brands

📣

Marketing

💼

Agency

💻

SaaS

☀️

Solar

⚙️

Operations

🔒

Home Security

🎨

Creative

🗂️

Administrative

🏠

Home Services

How it works

Simple. Focused. Exclusive.

Three steps between you and your next hire. We work exclusively on your search. You meet the shortlist.

Brief the role

One focused call to align on the position, team context, and what great looks like. No lengthy intake forms.

We search

We go deep into our network. No job-board spray. Every candidate is screened and assessed before you see them.

You hire

Meet a shortlist of 3–5 pre-vetted candidates. Choose the right one. Our fee applies on placement only.

Why Assertive

Built different, on purpose.

Most agencies optimize for volume. We optimize for fit.

Success fee model

A small search activation fee is charged upfront to cover sourcing costs — fully reimbursed if we don't deliver 3 qualified candidates within 30 days. The 18% placement fee is only due when your new hire starts.

Boutique by choice

Every client gets a senior recruiter's full attention. You're never handed off to a junior or lost in a queue.

Global reach

Active talent networks across the US, Canada, the UK, and Switzerland. Remote-first roles handled natively, not as an afterthought.

Client voices

What our clients say.

See all stories →

"We'd tried two other agencies before Assertive. Within three weeks we had our Head of Sales shortlisted. The quality of candidates was a level above what we'd seen before."

MR

Miguel Rodríguez

CTO · Series B SaaS, Madrid

"Assertive found us a Senior Growth Manager in under a month. What I appreciated most was that they actually understood the role — they weren't just matching keywords on a CV."

SL

Sarah Liu

VP Marketing · Fintech startup, New York

Ready to hire

Your next hire is in
our network.

Tell us who you're looking for. One conversation is all it takes to get started, no commitment required.