About Us

Boutique by choice.
Expert by design.

We built Assertive Recruiting to serve DTC brands, marketplaces, and tech companies that needed something different: a recruiter who actually understands the roles they're filling, not just the job title. We stayed small on purpose.

"We believe the best hires come from recruiters who actually understand the industry — not from keyword matching on a spreadsheet."
7+
Years placing top talent
3
Markets — US · UK · Europe
6
Disciplines we place across

What we stand for

Our values

Three words. Each one a real commitment, not a poster on a wall.

Assertive

Direct, confident, no fluff. We tell you what we think and act on it. No sugarcoating, no wasted time. Just honest communication and fast action from day one.

Human

Every placement is a person's career. We treat it that way. We give candidates honest feedback, stay in touch through notice periods, and don't ghost anyone.

Precise

Specific about outcomes. We'd rather place fewer, better people than pad our numbers. A shortlist of five well-matched candidates beats a longlist of twenty average ones.

The founder

Meet our founder

Alicia Peralta, Founder of Assertive Recruiting

Alicia Peralta

Founder & Lead Recruiter

An entrepreneur with a degree in Psychology and 7+ years of specialist recruitment experience. Alicia has scaled teams from 5 to 30 across two companies, placing top talent in Sales, Marketing, Creative, Operations, Logistics, and Admin — across the US, the UK, and Europe. She founded Assertive Recruiting to give growing brands a recruiter who genuinely understands the roles she fills, not just the job title.

Connect on LinkedIn

Work with us

Ready to build your team?

Tell us about the role and we'll take it from there. No retainers, no lock-ins — just results.

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Want to join us?

We're a small team that only grows when we find the right person. If you're a recruiter who understands the roles you place — whether that's Sales, Marketing, Creative, Operations, Admin, or Logistics — we'd like to talk.

alicia@assertiverecruiting.com